TVBET strikes partnership with African bookmaker LionsBet

We continue to expand our presence in Africa, and as a part of our growth across the continent, we’re happy to announce a strategic partnership with LionsBet. This new collaboration is a substantial step towards TVBET’s ambitions in gaining a strong foothold within Africa. This deal is mutually beneficial for both companies and is aimed to diversify LionsBet’s portfolio and ensure a wider reach of our live-games.

LionsBet is an online gaming and betting operator that offers the largest selection of online virtual games and sports betting options. The brand offers a comprehensive sportsbook product that covers football, basketball, tennis, volleyball, and hockey, among other events. Virtual games are also available on the LionsBet platform, with more than 50 gaming options from an array of leading providers. The partnership will give LionsBet access to all the 12 games drawn from TVBET’s award-winning portfolio. 

Akram Bacha, Director of LionsBet, said: “We wanted something unique and powerful. We did plenty of detailed research in the market, competition looked almost the same in Nigeria and Zambia. This is where we felt very sure that TVBET live games will do the job for us.” He added later: “2020, taught us a lot of things in this industry, especially in African markets. Punters made a big shift towards online betting. Live sessions and duration increased a lot; TVBET Live Games came to fulfill our product and satisfy our customer base. It was a very easy integration, as our CTO informed me, and the team was very helpful and friendly. We are keen that TVBET will maintain its professionalism towards the business, and together we can achieve several peaks.”

This collaboration will allow both companies to strengthen their positions in Africa even further and reach their players. Moreover, clients of LionsBet and TVBET will have special jackpots and bonuses.