What can shake up the European online gaming market? Expert opinion

What year did the company enter the market? How would you rate your “first steps”?

We have entered the market in January 2019, and because of our technological and product quality, we are already working with such operators as 1XBET, PariMatch, Olymp, Mostbet, Favorite Sport, as well as with large platforms like Betconstruct and Digitain.

The first steps of the company are uniquely successful. Statistics speaks for itself; we have implemented 44 integrations and installed over 300 cash register modules at ground points in Argentina, Peru, Paraguay, Kenya, Cameroon, Tanzania, and this list goes on. Of all the regions where we are represented today, I would single out the EU market, and with it the countries of Eastern Europe and the CIS.

Why is the European Union market so important to you? How do you see your development in this market? What difficulties have you already encountered?

The EU market for TVBET is not the main one, but it is definitely included in our top three, which is estimated by EGBA analysts as promising with an annual growth of about 10% and with a gross company income of € 19.6 billion in 2017. The most popular form of online gambling in Europe is sports betting (40.3%), followed by casinos (32.1%), lotteries (13.3%), poker (6.1%), Bingo (4. 6%) and other games (3.6%).

All the efforts of the company are aimed primarily at bookmakers taking sports bets, who understand the importance of developing their brands and forming an additional monetization model.

For us, the EU market is now very promising. Separately, I would single out such countries as Germany, Austria, the Balkan countries and Spain. It is important that in each of the countries where we work, we take into account the mentality, language features and preferences of the players. When entering the country, we study market analytics, communicate with operators and get the information about the preferences of local players from them.

From TVBET’s examples of entering the markets through product improvement and development, one can cite the experience of creating new games. For Turkey and Eastern Europe, we launched the Backgammon game. The Latin American market has shown that a very important element of doing business in these countries is language support and a physical presence in the region in the form of a partner or office.

You are talking about improvements and product development – what is it for you?

Improving the product is our core value. Analyzing our first steps, we came to the conclusion that successful development on the European market was caused by the quality of service and the limited supply that existed for a long time until 2019. From product solutions that are not something unique, but definitely add value – a set of modules “Bonuses / Freebet”, “Jackpots”, “Express”, support 24/7. From the product innovations of the game “21”, “JokerBet”, Keno, 1Bet and Backgammon.

Can a bookmaker sustain a steady growth without fast online gaming services?

Today, in a highly competitive environment, for every growing online bookmaker offering fast live games is almost a prerequisite. Having these products increases important indicators — an average check and engagement. And if a player does not find products that can make him stay on the website, he leaves – this is clearly shown by the analytics on the site. If a bookmaker offers fast online games, then it can expect to keep around 30% of visitors.

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