The Story of TVBET

What motivated you to start TVBET?

We’ve been in the betting business since 2006. First it was operating land-based outlets, then offering software products for betting shops. Having accumulated so much experience and with a clear understanding of the market needs, in 2016 we made a decision to start our own company to develop fast live-games for the gaming industry.

Why did you choose the live-games genre?

We picked live-games because this format seemed the most promising to us. Players have more trust in this kind of product because everything they on the screen is being broadcast live. Plus we wanted to run the ever popular lottery games every 3 minutes unlike the majority of the world famous lotteries that run once a day or even once a week. The dynamics and the frequency, according to our plan, were supposed to instill more fervour among the playing audience, and therefore generate more revenue for our partners.

What challenges did you face upon starting the company?

The first challenge, if we can even call it that way, was finding a location for our studios as gambling regulations differ from country to country. Forming a strong team wasn’t an easy task as well because the industry lacks accomplished professionals. Other than that, we were quite confidently moving forward pushing off of our own experience.

How do you differ from the other players on the live-games market?

Our key differences from the others are the approach and the product itself. They are more modern and technically advanced. We make our decisions fast without looking back. This allowed us to design twice as many games as our competitors in the same period of time, with better video quality and richer features of the software.

What did the company achieve in such a short period?

In 3 years of its existance, the company was able to launch 10 unique games and offer online, mobile and land-based versions of its software to its partners. We’ve completed over 100 integrations and since the beginning of this year, we’ve doubled the company’s financial indicators.

Tell us about the team and the key people at TVBET

TVBET team consists of more than 100 people. All of them are important parts of one big mechanism. If we talk about the leaders who set the pace in the development of the company, then these are about 10 people, who are in charge of the main operations — studio production, software design, customer support, sales & marketing.

Where do you see the company in 5 years? What goals do you want to accomplish?

We are young and rapidly growing company. In the next couple of years we plan to launch new games and grow our portfolio of products beyond 20. We’re aiming to offer our products in every continent of the world, on every major market and in order to do that, we are actively working on obtaining every possible license for our software. Our mission is to push the boundaries of what is possible in the industry, both conceptually and technically, to bring the live-games format to the spotlight it truly deserves. Of course we expect to be rewarded for our efforts, but we understand that the road to prominence is not easy. With the right people and the right approach it’s more than feasible and with all the people we have on our team, I believe that it will become a reality sooner than later.

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