Emily Asava: TVBET is ready for more expansion across Africa

Africa has been a region that many gaming companies have been keeping a close eye on. For TVBET, this continent is brimming with opportunities for further expansion – even more so as mobile usage continues to grow.

Emily Asava – Sales and Business Development Manager, Africa at TVBET – sat down with SBC News to discuss player trends across African markets and the role that pre-recorded footage and TVBET’s Satellite Solution play in delivering content to regions with weaker internet connectivity.

SBC: Firstly, can you begin by introducing yourself and your role at TVBET?

EA: Hello, my name is Emily Asava. Nice to meet you😊 I have been working as Sales and Business Development Manager in Africa at TVBET company for three years. Before that, I worked in a land-based casino in Kenya, and this has given me insight and experience in both land-based and online-based operations. I can say I know the industry from B2C to B2B side in all things business development, growth to brand establishment.

Also, I’m an active representative of the “Women in Gaming” movement. I like the tendency of more and more women entering this industry, which for a long time was occupied by men mainly. Women have all the rights, knowledge and energy to build careers in the market, and this is the main idea of #womeningaming movement.

SBC: Over the last few years, TVBET has been making significant moves across Africa. Are there any particular markets within Africa that have been key drivers for growth in 2023?

EA: Yes, Africa is of special interest for us. We see fantastic prospects for development here since African players like betting and lotteries. And what a surprise, we offer betting on lotteries combining two of their favourite activities in one!

If we talk about particular markets, we’re focusing more on Nigeria, South Africa, Kenya and now DRC. These regions have been actively developing in recent years , betting is not prohibited here, and the markets are regulated. Mobile internet connection becomes better and better, making these regions attractive for igaming suppliers and operators.

Of course, these are not final points for us. We aim to bring more and more of our games to online and land-based points in Africa, thus giving its players new betting opportunities. With the opening of new markets and regions being regulated in Africa, we will enter this new landscapes😊

The full interview read by the following link.