Danuta Janicka-Mierzwa gave interview to SBC

This year has been filled with a number of big announcements for TVBET. Whether it’s the expansion of the company’s existing product portfolio, the development of new products and even the launch of a new brand identity, Deputy Head of Sales Danuta Janicka-Mierzwa is confident that this year has been one of the best for TVBET.

Reflecting on this year’s biggest milestones, Janicka-Mierzwa sat down with SBC News to give them an update on TVBET’s brand evolution before pinpointing what she believes will be some of the biggest trends to sweep across the igaming industry in 2024.

SBC: Thank you for speaking to SBC! It’s been a very busy year for TVBET. But for you, what has been your biggest highlight from 2023?

DJM: Hello SBC team! Thank you very much for organising this interview. It is very nice to meet you.

To answer your question, there were probably several bright highlights that are worth mentioning. In 2023, we burst into ICE London by introducing four main TVBET verticals. Two of them – TV games and Virtual games – have existed for a long time. But the El Casino and Fast Sport were new in our offering, and we presented them to our dear partners with great pleasure at the exhibition in London.

El Casino is a classic live casino product. As part of this vertical, we have successfully launched the Roulette game, which is already very popular among our partners’ players.

Meanwhile, Fast Sport marks an exciting and entirely new niche for us. This vertical offers partners the integration of local sports games that take from 5 to 45 minutes which means quick matches that have all the advantages of betting on big sports – featuring dynamic odds, extensive betting options, beloved sports, and much more.

Last but not least we started to offer dedicated tables on a bigger scale. With almost 90 developers in-house we are now capable of building any game our partners would wish.

So, the expansion of TVBET’s activities is perhaps the biggest highlight for 2023!

SBC: What would you say have been the biggest challenges that you have faced so far this year? And how has TVBET navigated these hurdles?

DJM: Probably the biggest challenge is our ambitions to grow, haha! Everyone knows that scaling is the biggest challenge for any company and 2023 was the year during which we expanded in many directions. To manage that successfully, one needs to have a plan and be able to react to unexpected changes. Fortunately, we have all that covered. Sometimes the biggest challenge is time. However instead of rushing things we prefer to find time and resources in order to deliver the products of the best quality.

There’s a multitude of new ventures on our horizon: from launching new products and enhancing existing games to updating interfaces. Our plans are grandiose and far-sighted and so is our capacity to manage them correctly.

The full interview is available here.