Interview with Francisco Bravo, LATAM Sales Director

In this exclusive interview, Francisco Bravo, LATAM Sales Director at TVBET, talket to Timeless Tech about the rapidly expanding iGaming market in Latin America. As a leading provider of live casino content, TVBET has witnessed firsthand the region’s unique player preferences, regulatory shifts, and emerging trends. Francisco shares valuable insights into what makes Latin America a prime market for live games, the evolving needs of operators, and the cultural factors that influence player behavior. Discover how TVBET is tailoring its offerings to the diverse LATAM market and how their collaboration with Timeless Tech is shaping the future of iGaming in the region.

1. What makes Latin America a unique and exciting market for live casino content?

Latin America has always had a strong betting DNA — players here are passionate, socially driven, and deeply connected to sports wagering. What makes the region truly exciting for live casino content is that cultural love for competition and fast-paced action.

At TVBET, we’ve seen that our dynamic games resonate perfectly with LATAM audiences. The pace, the excitement, the familiar structure of betting slips — it all mirrors the thrill of sports betting, but with a fresh layer of entertainment and variety.

It’s not just about gambling — it’s about the experience. And that’s where live games really shine in this market.

2. Brazil is on everyone’s radar right now — what trends are you observing in player behavior and operator needs in this rapidly evolving market?

Brazil is definitely the market to watch right now. Players here are passionate and value-packed — they gravitate toward high-RTP games, strong multipliers, and immersive experiences. Live casino titles like roulette and interactive game shows like KENO are gaining real traction, especially those that echo the excitement of sports betting, which still dominates the scene.

From the operator side, the big shift is regulatory. With Brazil’s new licensing deadline set for December 2024, compliance is no longer optional. Add to that the recent inclusion of esports betting and stricter enforcement — and it’s clear: the market’s opening wide, but only for those who are ready to play by the rules.

3. How does Brazil compare to other LATAM countries like Argentina, Peru, Chile, and Puerto Rico in terms of market maturity and player preferences?

Brazil stands out as Latin America’s most dynamic iGaming market, characterized by a large, mobile-savvy population and a strong sports betting culture. The recent implementation of a federal regulatory framework has further solidified its position, attracting significant international operator interest.

In contrast, Argentina’s iGaming landscape is fragmented due to its province-by-province regulatory approach. While Buenos Aires has made notable progress in licensing online gambling, the lack of a unified national framework presents challenges for operators seeking nationwide reach.

Peru has emerged as a promising market, with the introduction of new online gambling regulations in 2023. The country’s streamlined licensing process and favorable tax environment have made it an attractive destination for operators. Player interest is growing, particularly in casino games, indicating strong market potential.

Chile’s iGaming market in 2025 is characterized by a strong demand for online gambling, with an estimated 900 platforms operating without local regulation, generating approximately $150 million annually from Chilean players. Despite this, the country’s legislative efforts to regulate online gambling have stalled, with a bill introduced in 2022 still under Senate review.

Puerto Rico, as a U.S. territory, follows a different regulatory path, aligning more closely with U.S. standards. This alignment offers a unique entry point into the broader U.S. market but also comes with its own set of regulatory considerations.

In summary, while Brazil leads in market size and regulatory advancement, each of these Latin American markets presents unique opportunities and challenges. Operators should tailor their strategies to the specific regulatory environments and player preferences of each country to effectively capitalize on the region’s diverse iGaming landscape.

The full interview is available by the following link.