As the FIFA World Cup 2026 brings millions of football fans together, TVBET has introduced a fully customized football-themed version of Keno for its partner, 1xBet.
The project demonstrates how seasonal customization can help operators capitalize on major sporting events without changing the core gameplay players already know and enjoy. While Keno’s mechanics remain unchanged, the game’s visual identity has been completely redesigned to reflect the excitement and atmosphere of world football.
The customized version allows the partner to strengthen player engagement during one of the busiest betting periods of the year while offering a unique gaming experience aligned with current player interests.
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Key features of the project:
- Exclusive football-themed customization created for 1xBet
- Complete visual redesign inspired by the FIFA World Cup 2026
- Familiar Keno gameplay with a fresh seasonal presentation
- Increased engagement opportunities during a global sporting event
- A branded solution that helps the operator differentiate its offering
At TVBET, game customization is an important part of our partnership approach. By adapting proven products to major global events and partner branding, we help operators deliver more relevant experiences and create additional value for their players.
