Peter Korpusenko: Interview for SBC

Recently, TVBET CEO Peter Korpusenko talked to a highly respected SBC team. Speaking ahead of SBC Summit Barcelona, Peter unveils TVBET’s new stage of development: rebranding and new identity, which will be implemented step-by-step.

We hurry up to share the interview and invite you to get acquainted with the new era for TVBET.

SBC: Peter, it’s great to chat with you again! Given that we’re a week away from SBC Summit Barcelona, what can delegates expect to see when they pop by the TVBET stand? Can you give us a sneak peek into some of your plans for the event?

PK: Hello, SBC team! Glad to talk to you again. Yes, as you already know, we will attend the SBC Summit Barcelona. Our team can be found at stand CG126. As always, we are preparing and looking forward to the event! We are confident that we will be able to fruitfully communicate with our old friends, as well as meet and establish connections with new potential partners. Your exhibitions have always been exciting and effective in this regard 😊

But I would like to draw readers’ attention to the fact that this year we are gradually changing the style of TVBET. And already at the summit in Barcelona, our stand will be in a new wrapper – bright, stylish and noticeable. So don’t lose us in the crowd 😉

SBC: Tell us about the ‘new look’ for the TVBET stand – why has now been the right time to debut this new identity? How does this tie into TVBET’s strategy as a leading provider?

PK: As you may have already noticed, we presented our company in an updated style at recent exhibitions. Today, I am pleased to inform you that we are launching the first stage of our rebranding, which concerns our “look” at expos, our social networks and promotional materials. Already at the upcoming event in Barcelona, you will be able to get to know the new TVBET style better, and be sure to visit our social networks😗

As for the second stage, we will please our clients and partners more because it will affect all available materials on our partner’s disk, as well as our lobby, thumbnails, logos and frames. This stage is under development, and soon, we will notify everyone about when it is due to start.

If we return to the very essence of these changes, then with this rebranding, we want to emphasise that TVBET is always a bright and ambitious brand. Over the years, we have managed to grow significantly, both in terms of our team, products and solutions as well as our understanding of brand marketing. And so, we finally decided to take such a significant step as rebranding. Our logo today perfectly conveys our essence – mobility, flexibility and versatility.

But our new branding closes a lot of previously open questions – brand positioning in social media, its presentation offline, and its communications within the ecosystem of products and partners. Today, our branding brings TVBET together, which allows the client/friend/partner to feel and recognise TVBET wherever they meet us.

We have worked long and painstakingly on every little detail of our updated brand and are happy to begin implementing it all. All the features of the new style are shown in our latest video, which will tell you everything better than me: