Latin America has become an increasingly popular region for many operators and suppliers alike. And with more markets such as Brazil opening up, we’re only going to see more companies look to enter the region in the near future. Having already established a footprint in the region, TVBET is looking to expand its presence across Latin America.
William Lozano, Business Development and Sales Manager in LatAm, walks us through future plans for the region and the reasons why he believes TVBET’s games have proved to be popular with LatAm bettors.
SBC: Thank you for chatting with us! William, can you begin by giving us a brief introduction to yourself? How did you come to work at TVBET?
WL: Hello, SBC team! My name is William Lozano, and for two and a half years, I’ve been working at TVBET as a Business Development and Sales Manager in Latin America. In general, I have more than ten years of experience in igaming, and I love my job with all my heart. Most of the time, I work as an expert on the Latin American market and help companies develop here.
I have been involved in the gaming sector for 18 years, working in both B2C and B2B capacities, I gained a significant part of my expertise while working in Malta for a B2C company, which served as an excellent experience for me. In 2012, I left Malta and returned to Colombia.
During the time, the betting industry was relatively new in the LatAm region, but there was a great sense of enthusiasm to create something interesting. Today, we can observe the growing importance of the Latin American market, and the expectations for its continued growth remain high.
SBC: Looking at the Latin American market, can you give us an overview of how TVBET has performed in the region so far? What has been the biggest milestone for the company?
WL: TVBET has been actively developing in the region recently and is looking for new partnerships in Latin America. The fact is that we see excellent prospects for development here since our games arouse interest among players and betters. Latin Americans are huge football fans, which also makes them fans of betting on sports.
At one time, we offered betting on live games that have no seasonality like big sports and can be played between matches, which makes our product attractive to players across the region.
At the moment, we already have many partners in the region, including such large brands as BetWarrior, DoradoBet, Pixbet, Strendus and many others. And this is our most significant milestone that brands in Latin America choose our products for their casinos and bookmakers, both online and land based.
The full interview is available by the link.